Success stories.

Mission:

Demand Generation &  Revenue Boost - Community Engagement Campaign

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Challenge:

LaserAway wanted to increase foot traffic and event participation for their monthly community events, targeting local Atlanta residents and medical aesthetics enthusiasts. Despite having a loyal customer base, they struggled to attract new attendees and expand their reach in the local community.

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Strategy:

I developed a multi-channel marketing strategy focusing on local community engagement and digital outreach. Key tactics included:

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• Targeted Facebook and Instagram Ads: Created geo-targeted campaigns aimed at Atlanta locals, highlighting the event vibe, food offerings, and exclusive onsite tours.

• Email Marketing Campaign: Built a segmented email list to send event reminders and exclusive early-access promotions.

• Event Partnerships: Collaborated with local artists and food vendors to cross-promote events on their platforms.

• SEO Optimization: Updated event landing pages with SEO-friendly content focused on keywords

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Execution:

• Designed engaging social media graphics and video teasers for event promotions.

• Scheduled weekly countdown posts to build anticipation.

• Launched a referral program offering discounts for attendees who brought friends.

Mission:

Elevating Enrollment Marketing at Nova Southeastern University (NSU) - Enrollment Growth Strategy for the Atlanta Cluster

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Challenge:

NSU needed to boost enrollment numbers for its Atlanta Enrollment Cluster while increasing awareness of its academic programs and improving the overall student experience through targeted marketing efforts.

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Strategy:

I spearheaded a comprehensive strategy focused on both digital and traditional marketing channels:

• Local Outreach Events: Organized open houses and information sessions targeting prospective students in the Atlanta area.

• Paid Search and SEO: Launched Google Ads campaigns targeting keywords.

• Billboard Advertising: Secured strategic billboard placements near major highways and student-frequented areas.

• Email Nurture Campaigns: Created automated workflows for prospective students based on inquiry, application, and enrollment stages.

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Execution:

• Directed creative production for ad campaigns, ensuring alignment with NSU’s branding.

• Oversaw the development of promotional materials for student events and recruitment fairs.

• Managed location procurement for physical events and optimized event schedules for maximum attendance.

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Mission:

Amplifying Global Engagement for EA Sports' FIFA 23 - Digital & Social Media Content Management for FIFA 23

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Challenge:

EA Sports aimed to elevate the global presence of FIFA 23 by delivering engaging and consistent content across multiple platforms. The objective was to captivate a diverse, worldwide audience, maintain brand consistency, and foster an interactive community of gamers and football enthusiasts.

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Strategy:

To achieve these goals, a comprehensive digital content strategy was developed, focusing on the following key areas:

• Social Media Management: Curated and scheduled content across platforms such as Twitter, Instagram, Facebook, and TikTok to ensure a steady stream of engaging posts. This included game updates, player spotlights, and interactive polls.

• Template Creation: Designed versatile content templates to maintain visual consistency and streamline the content creation process, allowing for quick adaptation to various campaigns and announcements.

• Live Broadcasts and Events: Coordinated live streaming events, including game reveals and developer Q&A sessions, to provide real-time engagement opportunities for the community.

• Video on Demand (VOD): Produced and managed on-demand video content, such as tutorials, gameplay highlights, and behind-the-scenes footage, to enrich the user experience.

• Web Content Management: Regularly updated the FIFA 23 website with fresh content, including news articles, patch notes, and event calendars, to keep the community informed and engaged.

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Execution:

The implementation of this strategy involved:

• Content Calendar Development: Established a detailed content calendar to plan and coordinate posts, ensuring timely and relevant content delivery aligned with marketing campaigns and in-game events.

• Cross-Functional Collaboration: Worked closely with marketing, design, and development teams to align content with overarching brand strategies and game updates.

• Community Interaction: Actively monitored social media channels to engage with the audience, respond to feedback, and foster a sense of community among players.

• Performance Analysis: Utilized analytics tools to track content performance, gather insights, and adjust strategies to optimize engagement and reach.

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